I wanted to touch base with you guys one more time about press releases, because I myself just recently experienced the power of this little tool.
The owner of the publishing company I routinely work for wrote a book himself recently, and he asked me to write a press release for him. He submitted it to one site online. Did you catch that? One.
The result? Three radio interviews, increased sales, and now Amy has a new book to write, as a follow-up for his first one.
There are mixed reviews about the use of press releases for books; however, I have only seen good results, this being one of the best.